First Things First

Welcome!  I'm proud to introduce you to my new blog focused on the major pharamaceutical company, Pfizer.  This blog will highlight the "ins and outs" of Pfizer and investigate how Pfizer has made its way from a small, family-owned business to where it is today as a superpower in the pharmaceutical industry.  I have selected to focus my blog on Pfizer because of my heavy interest in Public Relations and Marketing regarding pharmaceutical companies.  Medicine is advertised in a positive manner in the United States unlike any other country in the world.  I have always been intrigued by the pharmaceutical industry and the way in which a company such as Pfizer operates on a PR/Marketing level.  I will bring attention to Pfizer's usage of new media and social media, as well as their involvement in investor and community relations.

As I stated before, Pfizer started as a small, family-owned business, and has now evolved into the world's largest and most valuable company in healthcare, which is a common topic in US news today.  Pfizer promotes health and well-being through all stages of life through intensive medicinal research and products.  As well as promoting health and wellness through medicine for people in all stages of life, Pfizer also recognizes their duties and responsibilities as a major corporation in a changing world.  The article points out Pfizer's recognition of conserving our enviornment as well as upholding strict ethical standards within the field.

Pfizer's reputation is constantly threatened by issues around them.  An ongoing threat is that fact that the pharmaceutical industry is a constant medicinal experiment with people's lives.  Pfizer puts people's lives in their own hands everyday.  To ensure trust throughout the general public, Pfizer is very honest and upfront with people to keep their prestigous reputation.  On the main page of their website, Pfizer issues statements regarding recalls and warnings for people to constantly be aware of what is going on with Pfizer products.  This is a very effective tactic of preserving their reputation instead of hiding these mishaps and dangers.  Pfizer also has all of their financial statements and information available on their website for people to take a look at.  Another issue that can damage Pfizer's reputation is their amount of spending in our economic crisis.  According to Bloomberg Businessweek's article, they have made large strides in cutting spending, however,they still remain on top of the list in R&D spending.  Pfizer is very open with their company's information to help people become more comfortable with the pharmaceutical superpower.  Another way Pfizer boosts its reputation and legacy is how they maintain relations with former employees, retireees, and legacy organizations.  Pfizer Plus provides a network for the Pfizer family to maintain its reputation and legacy throughout the world.  Former employees are able to stay connected and be a part of Pfizer's family.  A company with a close-knit community promotes trust and loyalty throughout the general public.

To help their reputation, Pfizer stays active in many current global topics such as preserving the enviornment.  On the main page of their website, they state how they are reducing their carbon footprint, which is a common theme throughout many business and organizations in efforts to help the enviorment.  In addition, on their main page they show what charitable organizations they have taken part in, including St. Baldrick's.  Pfizer's PR team is able to point out their successes and triumphs while also staying connected to the community through being active in helping the enviornment and getting involved with charitable organizations.